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Although WhatsApp has been around since 2009, it’s only recently that it has gained mainstream popularity. Currently, WhatsApp is popular among users of all ages; however, the app is particularly popular among younger generations. This increased popularity of WhatsApp has led to several ethical concerns regarding the privacy policies of the application. For this reason, many users are now using alternative text messaging apps such as iMessage or Google Hangouts to conduct business via WhatsApp.
A marketing message should be short and to the point. When sending a promotional message via WhatsApp, it’s essential to keep your reader informed about what you are selling in a short and direct manner. Your message should include key details about your product or service including its price, available options and delivery time frames. Additionally, you should encourage your reader to take action by sending you a request for more information or a commitment to purchase your product or service. Further promoting your business via WhatsApp will increase customer retention and produce better results for your company.
Your blast should provide additional details about your product or service. For example, if you sell photography services, including photos from your portfolio would be helpful for prospective customers. If you sell clothing lines, providing prospective customers with a sample of the clothing would help prospective buyers decide if they want to purchase from you. Providing additional details will improve conversion rates for interested readers who are able to act on what they learn from your message. Plus, prospective buyers will feel more informed about their purchase decision knowing that additional information is available via the app’s chat interface.
A good promotional message should be sent to your existing customers and/or other interested parties. Since most people use WhatsApp primarily for social purposes, periodic blasts are ideal when interacting with friends and family members through the app’s chat interface. These periodic social messages help maintain existing relationships while promoting your business at the same time— an effective way to keep clients happy and generate new sales opportunities for your company. Since these social messages can be sent at any time and will appear in readers’ chat interfaces regardless of whether they have read other messages first, there is little reason not use this method of communication with current customers and potential new clients alike.
The popularity of WhatsApp makes it an ideal platform for both personal and business communications— especially when alternative methods of communication may be required for security reasons. Business owners can easily promote their companies via this popular application by keeping their promotional messages brief but informative and accessible to potential customers at all times via their chat interface .